Overcoming Loneliness

A child watches as a mother cuddles her daughter in their play together. A teenage girl walks alone past a group of peers as they laugh and talk together. A young man lays aside his values to become part of a crowd. A single mom flips the pages of a magazine as she watches couples strolling through the park. An elderly man picks a daisy and ponders the hole left in his heart by the loss of his dear wife. Loneliness is a world-wide epidemic.There is loneliness and then there is pathological loneliness. We all experience loneliness at times throughout our lives when there is a loss of a loved one, loss of a relationship, or your child moves away to start his own life. But pathological loneliness is like a bottomless pit. Once the emptiness takes hold it seems almost impossible to fill up with love. Like a leaky cup losing water; the hole in the sufferer’s heart never seems to heal. No matter how many people reach out to help, love-hunger continues to gnaw away at the person whenever he or she is alone. This kind of emptiness is most often caused from deep emotional wounds which have been inflicted in childhood.


When children do not receive sufficient affection and affirmation they find themselves lacking in self-esteem, confidence, and purpose as they grow. They often flounder in their social skills, education, and mental stability. They have difficulty receiving God’s love and question His care for them. All of which leaves them wanting and lonely.Although for these individuals, a deep intimate relationship with the Creator of the Universe seems impossible, the best means of healing a lonely heart is developing a close relationship with your Heavenly Father. He knows how to fill all the cracks and crevices where loneliness lurks. He promises He will never leave you or abandon you. Christian counseling may also be a necessity to get to the root causes and bring about mental and emotional healing.There is much you can do to help yourself move out of your isolation and build new friendships that can be both stimulating and fulfilling.Here are some ways to overcome loneliness:• Recognize what it is that causes your lonely feelings.• Identify the effects that loneliness has on your life, both physically and mentally.• Make a list of potential adjustments that can be brought about in yourself and your activities to allow more social interaction.• Seek out individuals who share similar attitudes, interests, and values with you.


• Develop new friendships by joining small groups such as a Bible Study, book club or walking group.• Volunteer to sit on a committee or look for options to serve in your community. These opportunities are both rewarding and beneficial to your emotional health as you meet people and cultivate new friendships and social interactions.• Learn to see yourself as God sees you. You were created with unique gifts, talents and personality traits which will be a blessing others.Loneliness can be overcome; however you will need to make a conscious effort on your part to make a change in your daily routines. Making the effort to alter the way you see social activities, friendships and yourself can eventually make you happier and healthier. You will surprise yourself in how you positively impact others around you.

E-Books: Value and Price

For the last several years, the debate has raged over e-book pricing. What is the best price? What is the customer willing to pay? What should the government and courts do to monitor the situation? It can all be confusing and put authors into a tailspin.

While the courts, online retailers, and large publishing companies continue to argue and battle it out, what is the independent author supposed to do? No one has all the answers, but some common sense, a little experimenting with prices, and some knowledge of the industry can help you determine an appropriate price for your e-book. Remember, there is no perfect price for every book; what is a good price for one book may not be the right price for another.

Here are some questions to consider when determining the price for your e-book:

What is the value of your book?

You need to determine your book’s value before you set the price. Did you write a short erotic novel to compete with the other one million out there that you spent maybe a month or less writing? Then its value is probably fairly low because it may not be in great demand. Are you writing a specialized thesis on a topic that has never had a book published on it before-then the value may be very high, although your reading audience may be small. Did you spend ten years writing and researching your book, or did you write it in a week? Can your readers easily get the information in your book elsewhere?

I once told an author her one hundred page history book was overpriced. She replied, “What do you think my book is worth when I spent five years writing and working on it?” Obviously, she perceived her book’s value as high, but her readers, seeing a slim volume that won’t take long to read, may not see it as so valuable. Consider also the value of your reader’s time. Will your reader think it worthwhile to pay $9.99 for something that takes an hour to read? Perhaps time is more valuable than money to your reader so he won’t want to pay $9.99 for what he may perceive as ten hours of work reading your book but he would pay $2.99.

If you insist your book’s value warrants a higher price, you could be right, but you will need to convince your reader of that value through your marketing efforts.

What is the most and least you can charge for your e-book?

Never should you price your e-book over $9.99. While a few major publishers can get away with higher prices for best-selling authors, $9.99 is the limit for most of us because Amazon decided that $9.99 was the cut off for paying out higher royalties. Books priced between $2.99 and $9.99 will receive 70 percent royalties from Amazon, while those over will receive a lower royalty of 35 percent, meaning your $15.00 book will earn you only about $5.00 as opposed to $7.00 for your $9.99 priced book. I won’t speak to every e-book retailer’s pricing model here; you’ll want to look at them individually, but $9.99 is definitely the highest you should go.

The advantage to pricing high is more money per book, but it also means you will likely sell less books. That said, lower priced books might be seen as of less value-being from unknown authors, poorly written, or simply short. To me, anything priced under $2.99 I automatically think must be of lesser quality and that even the author doesn’t perceive its value as high.

If you’re an established author, a middle price of $3.00-$6.99 is reasonable for an e-book and probably will not dissuade most readers from buying your book. Only if you have a book the reader will perceive as having high value should you price it in the $7.00-$9.99 range. A book in that price range should have the value of information worth buying, or you should be a well-established author with a large following-meaning thousands of readers.

How many books do you want to sell?

If you price your book at $0.99, you’ll need to sell ten e-books to equal if you had priced it at $9.99. Possibly, the lower price will make your book attractive enough that you can sell ten times as many books, as if you had left the price at $9.99. If you can sell ten books at $0.99, wouldn’t you be better off because now you have ten readers more likely to read your future books so you can price those higher?

What does the competition charge?

Look up other books in your genre. If you’re a new romance author, what are other new romance authors charging? If you’re writing your third business book and your first one became recognized in the industry, you can probably afford to price your business e-book higher. Price at or slightly lower than the competition for books in the same genre or similar to yours. If a reader sees two books about Lady Jane Grey, and yours is a dollar lower, unless the other book appears to have more information, yours is the one likely to be bought.

Where are your readers buying their books?

While I doubt many of the e-book sellers out there are spending time comparing what you’re selling your e-book for at various online stores, you probably want to be fair in charging the same price across the board. That said, just because your book is at Amazon doesn’t mean that’s where your readers are going to buy it, so make sure you sell it at many sites-Barnes & Noble, Kobo (the Canadian e-book seller), and Google Play (where people with Android phones and tablets are buying). Are you selling to the twenty-year old who is likely to buy at Google Play or are you selling to senior citizens who might prefer to buy at Amazon, which is more familiar to them? Make sure your book is at all places and then price accordingly. Your twenty-year old is a college student with little money so $0.99 is a better price for him, but then most e-book sellers will want you to sell for the same price at all their stores.

Do you have more than one book, especially a series?

If you have more than one book, consider pricing one lower. If you’ve written a series, you might want to give away or price low the first book in the series to sell it. Then if you hook readers with it, they will want to read the rest of the series. If you’ve written multiple books but not a series, I recommend pricing the book you and other readers consider your very best book as the lowest because after all, you want your very best to be what people first experience so you give the best impression and win them over as future readers.

Could you serialize your book, or sell it in individual chapters?

Serialized books-especially novels-have been around for centuries, and recently, more and more authors have started to sell their books as chapters or short installments. If you’ve written a short book-up to fifty pages or so-and it works as a stand-alone piece, price it low, such as at $1.99, and then continue the series at the same price or slightly higher. The reader will be more likely to buy four books at that lower price, if he likes the first one, than buy one book for $7.96 when he isn’t sure he’ll like it, and you’ll still make $7.96 if he ends up buying all four.

How good are you at marketing your book?

Marketing is the bottom line. Whether you price high or low, just because you’ve written a book and made it an e-book doesn’t mean anyone is going to read it. Yes, someone might stumble upon it at an online bookstore and buy it, but if you make a true effort to market it, you’re going to sell more books. If you are good at marketing, you will be able to promote your book as having value and being entertaining, and then perhaps you can price it higher because of that perceived value and higher interest. If you’re not going to spend much time marketing, then price low so the lower prices can help to compensate for your lack of marketing efforts.

Don’t Be Left Behind

No hard rules exist for e-book pricing. Every author needs to determine what works best for his or her individual situation. Try pricing high, and if your books don’t sell, try pricing lower. Be aware of trends or reasons why your e-book might be more popular one month than another-if you’re writing about the American Revolution, you might sell more e-books in June and July around Independence Day than you will in February-so maybe you lower or raise the price accordingly at such times. Develop a strategy, stick with it for a few months, then reassess and readjust your prices accordingly. Whatever you do, remember that e-book sales are now starting to outpace printed book sales, so don’t be left behind by ignoring the e-book pricing question.

Book Promotion and Marketing

Books do not market themselves, nor do agents and publishers do all the work for you if you’ve gone that route. And if you’re a self-published author, that means most or all of the burden of marketing falls upon your shoulders.

This article talks about methods you can use to promote your book. One thing I want to point out is that it’s difficult to determine which methods pay off even after you’ve made them. Sometimes book sales can happen as a result of a combination of two or more different methods, and even after the fact, you may not know which methods played a role.

Most of these approaches are free, except for your time, so I say, try as many of them as you can.

MARKETING PLAN
It is advisable to have a marketing plan before you start, even if it’s a simple plan that evolves over time. Consider the following elements:

• Set goals for yourself — establish a number for the number of books you want to sell, earnings, number of books written, number of author interviews you do, number of guest blogs you participate in, Amazon ranking, number of hits on your website, number of Facebook “likes,” number of articles you write, and number of positive reviews you get.

• Know your target audience. What age are your potential readers? What gender? Are they likely to be from a specific geographic location? Do they have special interests?

• Know your competition. Find books similar to yours and read their reviews. See what others like about their books. Check out the author’s Amazon author page, their website, and their blog. See where their books are priced. Learn everything you can about your competition. Learn from their successes and their failures.

• Prepare a budget. There are lots of free resources out there, but it is unlikely you will be able to publish a book at no cost whatsoever. Consider these potential costs:

o Editing
o Proofreading
o Cover design
o Formatting
o Printing
o Distribution
o Advertising

• Think about your brand as you act upon your marketing plan. For authors, your brand is your name. Think about what you want people to say about you, and then behave accordingly. Be consistent within your website, blog, author profile, on-line discussion groups, and interviews. As Warren Buffet once said, “It takes twenty years to build a reputation and five minutes to ruin it.”

• And finally, track the results and revise your marketing plan as needed.

MEDIA KIT
Always have a media kit available to send to the media when asked or to hand out at book signings, speaking engagements, conferences, and any other place where there is potential for self-promotion. At a minimum, include the following:

• Book summary
• Press release
• Select book reviews
• Author bio and headshot
• Image of book cover
• Where to buy the book
• Author contact information

CREATE A GOOD PRODUCT
I almost hesitate to include this on the list, but more than once I have been asked to review a fellow author’s manuscript or published book, and it violates every writing rule on the books and/or it contains typos. At the very least, I recommend investing in a professional proofreader.

WEBSITE
It is essential for authors to have a website, and for those of you who have never created one, or think you don’t have the skills to create one, think again. It’s not that hard. I used Yahoo Site Solution to create mine, but there are numerous others available. Just Google “free website design” and you’ll see tons of site design tools for free. If you truly can’t handle designing your own website, or don’t have the time, you can always hire it done. Be prepared to pay a minimum of $1,000 for a very basic site.

Before creating your website, you’ll have to get yourself a domain name. Domain registration is cheap and easy. I used Namecheap, but there are many others available. Most web hosts offer domain registration as well. Put thought into the name. There are tips for choosing a good domain name on the Internet such as you’ll find on thesitewizrd.com.

You’ll also need a web host in order to post your website on the Internet. I used Yahoo, but there are numerous others. My advice is to find one that offers 24/7 tech support. Some are better than others.

Things to include on your website are:

• A “Home” page that welcomes people to your site and gives them an overview of what’s inside
• Your bio, including a photo of yourself
• Your contact information
• A synopsis of your book and cover of your book if published
• Testimonials
• Links to other sites you think may be on interest to your audience
• Some sort of “freebie” whether a sample of your work, writing advice, sharing your expertise, links to related sites, etc.
• Where to buy your book
• The right keywords in the page titles, tags, and contents of your page

Promote your website as often as you can. Include the URL on your business cards and stationery (if you use stationery, and if you’re under 25, if you even know what stationery is). Include the URL as part of your bio. Put it in your e-mail signature block. Whenever you give someone your contact information, include your website URL.

BLOG
You have to blog nowadays. (If you’re reading this article from my website, and you’ve checked out my photo, you know this statement didn’t exactly roll off my tongue.) In my day… well, never mind. Today people blog. They read blogs, and they follow blogs. Blog, blog, blog.

It’s relatively easy to create a blog. There are numerous blog templates to choose from. I chose WordPress. It’s easy to use and it’s clean. For me, there’s nothing worse than a cluttered blog where you have to sift through a lot of erroneous stuff looking for what’s meaningful to you. Another pet peeve I have is to see typos in blogs. Blogs should be well thought out and proofread. Otherwise, you may lose credibility with your audience.

Most bloggers aren’t going to spend time reading or following a blog that doesn’t interest them, so the lesson here is to create material that is of interest to those who you want as followers. Sounds like a simple concept, but it really isn’t. It takes a lot of thought to get it right. Focus on providing your readers with free worthwhile informational content, even if it means commenting on other peoples’ blogs or directing them to other sites. It’s okay to have fun, too. Don’t be afraid to do something a little crazy once in awhile.

People love freebies, and free eBooks are a great giveaway since they don’t cost you anything.

Conducting polls can generate great discussion on your blog. I’ve seen authors post things like “Choose which cover you like best,” “Tell us about your all-time favorite character in a book,” and “What makes you keep turning the pages?” You might learn something very valuable in the process.

It’s one thing to create and maintain a meaningful blog, but it’s quite another thing to draw people to it and then become your followers. Including the right keywords will help. Asking questions can also result in some lively discussions and keep viewers coming back. I saw on one person’s blog, “Make me smile today… leave a comment or question.”

Don’t forget to include other links on your blog. Make it easy for readers to see what else you have to offer, including the link to buy your books.

Blog sites need to be consistently updated with new material. Once to twice weekly appears to be an acceptable frequency. Too few posts and you’ll appear stale. Too many may cause an overdose for your audience.

Remember, promoting your books should be secondary on your blog. If you do a good job with the rest of it, book sales will follow.

Like websites, blogs take time to catch on. Don’t get discouraged the first year.

AMAZON.COM AUTHOR PAGE
If your book is available on amazon.com (and if it isn’t, you’re missing out), it behooves you to create an Amazon author page where you can include your bio, photo, a link to your website, blog and twitter page, events, and videos.

SIGNATURE BLOCK
Be sure to include all your links in your e-mail and stationery signature blocks.

BOOKMARKS (not the electronic kind)
Bookmarks are an inexpensive way to promote your books. Include on your bookmarks a copy of your book cover, a synopsis, your bio and all your web links. Carry them with you wherever you go and give them away like you would a business card. Pin them to community bulletin boards. Always include one in books you give away. Ask your dentist, hairdresser, or dry cleaners if you can leave a supply in their reception area.

ON-LINE DISCUSSION GROUPS
There are numerous online discussion groups you can join to get advice, give advice, and network with authors, editors, book reviewers and publishers. Three of the most popular venues for discussion groups are Facebook, LinkedIn and Goodreads (see more discussion on each of these down the page). Become an active participant in discussions–the more you interact with fellow members, the more you learn and the more exposure you’ll get for your books. Look for successful authors in these groups who have great web pages and/or blogs you can follow and learn from them.

Many groups have separate areas of the site that will allow you to post information about your book. Use these to promote your book, but don’t forget to provide feedback on postings from your fellow authors. Not only are you helping them gain exposure, but you will gain some for yourself. These groups are all about helping each other.

FACEBOOK PAGE
Social media sites are a must for authors, and Facebook is by far the largest and most popular. But before you go promoting your book on your Facebook wall, give serious thought to creating a Facebook Page (f/k/a Facebook Fan Page). This will keep your professional posts and other activities separate from your personal ones. Facebook Pages are viewable by anyone, even non-members, so your posts can get significant exposure with the right keywords. One of the great features of the Facebook Page is that when someone ‘likes” your page, it gets broadcasted to their contacts, potentially reaching many more people who may be interested in your books.

Post milestones, book launches, interviews, and book signings on your Facebook Page… anything that you deem interesting to your followers and potential book buyers. As long as you keep it interesting, it won’t be considered spammy. Strike a good balance for the number of posts. Too few and people will think it’s not an active and current site. Too many and people may get annoyed. Be generous with including links, not only links directly related to you, but include other links that may be interesting or helpful to your audience members. Direct your visitors to places they may not otherwise have visited.

It’s important to get people to “like” your Facebook Page, as search engines, such as Google, favor Facebook Pages with lots of “likes.” One way to get “likes” is when you “like” someone else’s Page, ask them if they will return the favor.

Just remember, Facebook is all about creating relationships, whether you’re using your personal profile or professional page. It is not advisable to use Facebook strictly as a selling tool. Once you make connections and earn their trust, the sales will come naturally as a side benefit.

LINKEDIN
What Facebook does for social networking, LinkedIn does for business-oriented networking. With more than 50 million members worldwide, LinkedIn provides a vast pool of valuable networkers and potentially buyers for your books. Just as you would create interesting posts for your blog and Facebook Page, you would do the same in LinkedIn. But also like Facebook, you don’t want to make your LinkedIn site into a hard sell endeavor. That will just turn people off.

Use LinkedIn for offering interesting articles, making announcements and reaching out for advice and/or offering advice. Increase your visibility by encouraging discussions and comments. Offer freebies. Create contests. Make it fun. Even though it’s business, people still like a little fun.

REVIEWS
Book reviews are the best way to promote your book, and while you can pay good money for them, you can also get them for (almost) free. For the cost of a book and postage, you have the opportunity to get great publicity from a good review, and the rewards can be enormous by posting them on your website, your blog and anywhere else you have exposure.

One way to get reviews is on amazon.com. When someone tells you they really enjoyed your book, ask them if they would write a short review on Amazon. A positive book review on Amazon is worth its weight in gold. Potential book buyers read reviews! If you can get ten or more positive reviews, your book looks like a winner for anyone looking to buy it.

You may want to try offering a free book to someone in exchange for a review. Just be cautious who you pick. If it isn’t an experienced reviewer, you may get back something you don’t want to ever share with anyone. Experienced reviewers know how to highlight the important things you did well and constructively state where the book needs improvement.

It’s not easy to get one of the top five book reviewers to review your book, but it’s always worth a try. They are Library Journal, Publishers Weekly, Kirkus Reviews and Midwest Book Review. A more comprehensive list may be found at stepbystepselfpublishing.net/reviewer-list.html. Some charge for their services, and others don’t.

BRAGMedallion.com is a privately held organization that brings together a large group of readers, both individuals and members of book clubs, located throughout the United States, Canada, and the European Union. BRAG (Book Readers Appreciation Group) states its mission as “recognizing quality on the part of authors who self-publish both print and digital books.” Books submitted are read and evaluated by members drawn from its reader group and judged using a proprietary list of criteria, but the single most important criterion they ask their readers to use in judging a book is whether or not they would recommend it to their best friend. Once a book meets this standard of quality from three out of three reviewers, they award it their B.R.A.G. Medallion™. Less than 15% of books submitted receive this honor, so if you submit your book and you become an honoree, you can use it proudly to help promote your book.

Whatever you do, do NOT pay someone to post bogus reviews on Amazon.com or any other site. Not only is this dishonest and less than honorable, but you’d only be fooling yourself about the quality of your writing.

INTERVIEWS
You may be surprised at how easy it is to get interviews that focus on you and your book. Send your press release or other promotional pieces to radio and TV stations, newspapers, newsletters and magazines and ask for an interview. A local ethnic TV station contacted me when they saw the press release for my first novel, “The Coach House,” and invited me in for an interview. My book had an ethnic thread running through it, and they thought their viewers would be interested in it. Did I mention they have 500,000 viewers? You’ll also find agents, publishers, editors and other authors who include author interviews on their blogs. I ran across several such people in the online discussion groups in which I’m a member.

BOOK CLUB AND DISCUSSION GROUPS
Book clubs and book discussion groups love to have the author present for their discussions. The tricky part is finding a book club who is interested in your book. Word of mouth may be the best way. Spread the word to your friends you would be willing to participate in a book club discussion.

There are thousands of online book clubs, but since they are online and accessible to anyone, you can be sure they are inundated with requests, so try to be genre-specific in your queries. Here is one book club list book-clubs-resource.com/online/. I am sure there are many others.

BOOK PROMOTION SITES
Launched in 2007, Goodreads is the largest site for readers and book recommendations in the world. They claim to have over 8,900,000 members who have added more than 320,000,000 books to their shelves. Goodreads allows authors to submit their books for consideration.

Here’s a list of other book promotion sites.
Authonomy
Bibliophil
Book Buzzr
BookBrowse
Bookhitch
Booksie
Filed By
Jacket Flap
KindleBoards
LibraryThing
Nothing Binding
On Book Talk
SavvyBookWriters
Scribd
Shelfari
Wattpad
WhoWroteThat
WritersNet

LOCAL ESTABLISHMENTS
Write letters to the editor of your local newspapers, newsletters, and trade journals. Call your local radio station and offer to do an interview. Contact your local library and book stores and offer to do a signing or free lecture. Talk to everyone you visit about your book–your dry cleaner, dentist, doctor, and grocer. Look for bulletin boards wherever you go to post information about your website, blog and books. Make the postings fun and eye-catching.

BUSINESS CARDS
Something as inexpensive and easy as business cards will let others know you’re a serious professional writer.

POST CARDS
I live in a 56-story high rise with 482 other residents who are neighbors (of sorts) and potential book buyers. I designed a postcard with a very easy-to-use template from Paper Direct and sent it to all my neighbors. On the front, where the stamp and address label go, I included an image of the front cover of my book, a one-sentence synopsis, and the fact that I’m a local author. On the back, I included a little longer synopsis, where they can find my book, a few promotional sentences from someone who had reviewed my book, and my contact information.

PRESS RELEASES
Press releases get the message out about your book launch, and anyone can write one. Send yours to any media outlet you think will be interested in helping you promote your book – TV and radio stations, newspapers, magazines, newspapers, book stores, book clubs, book discussion groups, book reviewers, etc.

There are templates available such as on PRWeb.com, pressreleasetemplates.net and smallbusinesspr.com for do-it-yourself ones. If you want to engage a service, try mymediainfo.com, cision.com or vocus.com. Muckrack.com is a free service.

TESTIMONIALS
Testimonials can be a great tribute to the story you’ve written, even if coming from family and friends. Post them on your website and in your blogs.

Here’s something fun to try. If your storyline includes something a certain celebrity or group of celebrities could relate to, send a request to their manager or agent asking for a testimonial from the celeb. For example, let’s say you’ve written a story about how a young man pulls himself out from the depths of an impoverished childhood and makes a name for himself in the world. Wouldn’t it be a coup if Jay-Z or Jim Carrey (each with a similar story) would endorse your book with a two-sentence testimonial?

TARGET GROUPS
Try connecting with groups or associations who can identify with your protagonist and/or storyline. For example, let’s say your protagonist is biracial and has a difficult time fitting in. There are probably hundreds, if not thousands, of people out there who have experienced the same thing and many of them belong to the Association for MultiEthnic Americans (AMEA) or subscribe to Mavin Magazine. On AMEA’s website, they list recommended books (fiction and non-fiction) for their members, and Mavin Magazine has an E-Library available for their subscribers. This would be a good opportunity to offer some freebies or a discount for members. Since there’s a group out there for just about everything, this avenue is worth pursuing.

I signed up for a Google Alert for the title of my book, “The Coach House.” That’s when I discovered there are quite a few restaurants around the country and in Europe named The Coach House, and that got me to thinking. I sent each one of them a letter telling them we had something in common and maybe we could do something fun that would benefit us both, like have them hold a drawing (business cards in a fish bowl) where one of the prizes was a copy of my book. In return, I could advertise their restaurant on my website, blog, and Facebook page. Think outside of the box, they say.

FAMILY AND FRIENDS
Don’t discount word-of-mouth with family and friends. If all my FB friends re-posted my book announcement, I would reach close to 10,000 more people. That’s a lot of potential book buyers.

Promoting Your “Amazon Published” Book or eBook Online

You’ve just gone through the work and the excitement of completing your first book or e-book and you are ready to showcase it to the world. Now, you have to get the word out and try to get some buyers for it. This by the way, is just as strenuous if not even more so than writing the book in the first place. You will realize soon enough that you have to dig deep within yourself to market what you have created to others to make the sales. One author I know when once asked how his books managed to sell so well said. “It’s easy. Write it, put it in a place where people can buy it, and then promote the heck out of it for about 3 years.”

In this article I don’t plan to discuss the myriad of things you can do outside of the Internet to promote your creation such as book signings, getting a table at trade fairs to showcase your book and give away autographed copies, trying to get retailers to sell it (if you’ve created a bound version of it), etc. The tips provided below are written to help you get maximum publicity for your book or e-book online.

Let’s start with building your online selling strategy. Where will you put your book to sell it?

The most popular choice on the Internet is Amazon. This is a very good first step for many books, particularly e-books. Amazon owns Kindle Books, the defacto leader in E-Book marketing and distribution. The whole world has heard of Kindle and there are literally millions of Kindle Readers out there that people can use to read your e-book not to mention that Kindle book reading software is available for computers, tablets and even mobile devices – so it is very easy to distribute and make your creation accessible to others. Amazon also owns “Create Space”, a second entity that can turn your E-book into a bound book that can also be sold on Amazon-Kindle and through distributors globally. If you want to “pay-market” your book through Amazon? You can do that as well through building one of their economically priced advertising campaigns.

Going through this process also gets you an ASIN number for your book or an ISBN number for your book if you wish to go that route (needed for selling hard-copy books through Create Space but not for e-books just sold on Amazon-Kindle). You can enroll your book as well into the Kindle KDP Select program which is like an online library that people pay a monthly subscription to and you can get additional royalty payments for your book from here – based on number of pages read. You can also get promotional banners from Amazon that you can put on your website or blogsite and even send in e-mails to people to further promote your book.

Bottom line is that starting out, Amazon – Kindle has a lot to offer a new self-publisher. You can literally get your book out there in under a week and start making money from it if people purchase it.

But you will need to do further work to get your book to actually sell and start earning you revenues. Your book will get onto Amazon OK, but it has to be seen and desired in order for you to make sales. There are books that have sat there for years without any sales at all so don’t think your done once you get your book published and onto the site. You have to help the sales happen by promoting it. So below is a list of things you should also be doing yourself online to get people to your Amazon purchased page to buy your book.

  • Be sure you build out your Author profiles on Amazon Central and on book review sites such as “Good Reads”. On Good Reads, also be sure to get your book into their “Listopia” program – so learn how to do that. Find other similar Author sites and get your name out there as well.
  • Consider getting out an online press release on your book as well. Make sure it has back links to where people can view and purchase your book. Take a look at “Reddit” as one possible site for this.
  • Promote your book on different social media platforms such as Pinterest, Twitter, Google+, Instagram, etc.
  • Consider building a YouTube channel and creating a promotional video for your book with linkbacks to where your book can be purchased.
  • Create your own “Author” blog-site to further promote your book. Traverse the Internet to get linkbacks to your site or book through guest posting, article writing, etc.
  • Get an automated e-mail marketing and autoresponder system in place and use it to help promote your book – build your e-mail subscriber lists!
  • Consider getting a podcast series going on iTunes where you can have “podcast discussions” about the content of your book. FYI – Once you get some of these built, stick an image of your book in front of them and upload these to your YouTube channel as well as “Video Podcasts”.
  • Keep posting and guest posting and getting yourself out there with people. The more people that know about you and your book, the better your sales will be. Build relationship bridges with other authors (EzineArticles and Good Reads are good places to do this), with book reviewers, people knowledgeable in your “book space”, etc. Get known out there.
  • Build a Facebook business page for your book and put your author “Good Reads” button onto your Facebook pages that can bring people back to your Author page at GoodReads. Promote your book on Facebook using the “Boost Post” feature – this is a very economical marketing platform with great targeting capabilities.
  • Be sure to get on Google+ and build out your profile there. Then, search for and join several communities relating to your topic area and also relating to other authors – become a positive content contributor to these communities.

In summary, if you can get through all the above steps for promoting your book online, you will be well on your way of starting to build the base needed to start earning revenues for your book. Best of luck to you in your writing career.